10 Ways to Develop Content for Your Website

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10 Ways to Develop Content for Your Website

We have all heard it said, “Content is King”. But how can you keep up with the growing needs of your business, family obligations and other elements of life and yet still keep your website content fresh and interesting? Here are several ways suggested from Peter Prestipino’s book Web 360 to help you keep King Content happy.

1. Repurpose and curate- If you are not an expert on the topic, then you may wish to use other people’s material (be sure to get permission) on their site. One way to collect this information is through RSS feeds.

2. The expert approach-If you are an expert of the topic, share your knowledge with others in weekly/monthly (whatever works for you) in a blog post.

3. Create a company newsletter. If you already have one, then you can just post it on your website.

4. Set up a weblog for your company. This allows content to be shown in reverse order and keeps everyone up to date with what is happening.

5. Press releases and link bait- A press release lets people know what is new and exciting at your company. Link bait is any article that you post on your site that results in other sites linking to it.

If writing isn’t your “thing”, don’t despair. You can still generate content for your website. Here are some quick ways to have new content on a regular basis with little or no keystrokes.

1. Create video or screencast. Use a webcam and record messages on topics related to your site, services and products that you post to your site. Add a brief description and Viola! You have content.

2. Do a podcast of you interviewing a pleased customer or an expert in the field that you can post to your site.

3. Hire a copywriter who is proficient in SEO and have them provide blog post, newsletters, etc.

4. Add pictures of new products; include a brief description that uses your keywords.

5. The user-generated method- Today’s Web is all about user –experience, set up a forum to allow guests to interact with each as well as with yourself or employees you designate.

Keep your website new and exciting by being sure to have plenty of interesting content. Do it yourself or hire it out, but keeping King Content happy is a great way to keep you –and your site users- happy as well.

About the author

Founder and President of Chakery Design, Malcom Chakery has extensive knowledge and experience in the workings of a web based business operations. Possessing great amounts of expertise in regard to marketing, seo, web design and development,

Malcom is extremely comfortable handling all details regarding the day-to-day operations as well as the sales and support of his many high profile clients. With a clear plan in place regarding operational procedures, all aspects of web design, seo, and promotional activities are managed and overseen by Malcom before they are completed. As a stickler for detail, Malcom believes in providing greater than expected support, superior customer service, and innovative programs, making sure to go above and beyond customer expectations. To learn more about Malcom and his companies please visit www.chakery.com or www.chakeryseo.com