Website Design and SEO Blog by Malcom Chakery

Does your company use e-marketing to bring in new customers? Maybe you use e-marketing to keep current customers up to date with what is going on. Perhaps, you have been considering e-marketing, but the assortment of terms and the need to know the proper usage of each term depending on the search engine may be overwhelming.

Well, the authorities in the world of e-marketing recognized this concern, and this week they released schema.org. Schema.org is a site from Google, Bing and Yahoo in which a common vocabulary is used to make structured data markup easier on one’s webpage. Using Schema.org, site owners and web developers will learn about structured data, in addition to how they can improve their search engine rankings.

In the past few years, search engines have worked independently  to support structured markup.  However, it was recognized that while tools such as the Google Snippets has certainly helped, there needed to be a better way to bring search engine cohesiveness so that the average user could take full advantage of the world wide web. At schema.org site owners can now improve their SERP on all the major sites, with more search engines to be included at later dates.

Especially exciting is that Schema.org  has even more categories. Some of the new categories are movies, music, organizations, television shows and many others. The site is also open to feedback from website designers so that they can upgrade and tweak the site as necessary to meet the needs of the users.

So, if you have not explored the world of e-marketing because you did not speak the necessary languages, Schema is sure to make the process smoother. Be sure to take some time to check out and see how it can help you build your business.

About the author

Founder and President of Chakery Design, Malcom Chakery has extensive knowledge and experience in the workings of a web based business operations. Possessing great amounts of expertise in regard to marketing, seo, website design and development, Malcom is extremely comfortable handling all details regarding the day-to-day operations as well as the sales and support of his many high profile clients. With a clear plan in place regarding operational procedures, all aspects of website design, seo, and promotional activities are managed and overseen by Malcom before they are completed. As a stickler for detail, Malcom believes in providing greater than expected support, superior customer service, and innovative programs, making sure to go above and beyond customer expectations. To learn more about Malcom and his companies please visit www.chakery.comor www.chakeryseo.com

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No matter what side of the business industry you are a part of, whether it is product development, marketing, web design, etc…you know how important it is to keep up with the latest trends of your trade. You may do this through frequent watching of the news, following business analysis leaders on Twitter, reading assorted magazines and, most likely, reading your company’s data reports. All of these practices help you stay up on the latest and greatest in your industry’s trends.

Now, to make keeping up with industry trends even easier, you can use a great new tool from Google. This tool, called Google Correlate was released just last week  and allows you to upload your own data series and see a list of search terms whose popularity corresponds with what is really happening in the world in relation to the information that you provided.

For instance, when Google use this tool to compare the term “CDC Influenza rate” they found that the number of times people search the web for information on influenza was a near match for the number of people who have/had this ailment. The test period was from 2006 to 2010 and when the graphs were laid one on top of the other, the results virtually imposed on each other.

Google Correlate also allows you to enter in a search term or long tail phrase and find out what other terms were searched for during the same period or perhaps you would like to search by state (i.e. snowfall in Washington, Wyoming and Maryland). Keep in mind, that this Google tool follows the privacy control requirements. In fact, they rely on the anonymity of its users and the searches they make in order to make this data (and any other information) available.

So, if you are looking for a new way to check what is going on in your industry, take advantage of this great Google tool. Remember, knowledge is power; what you do with that knowledge is up to you.

About the author