Website Design and SEO Blog by Malcom Chakery

Does your company use e-marketing to bring in new customers? Maybe you use e-marketing to keep current customers up to date with what is going on. Perhaps, you have been considering e-marketing, but the assortment of terms and the need to know the proper usage of each term depending on the search engine may be overwhelming.

Well, the authorities in the world of e-marketing recognized this concern, and this week they released schema.org. Schema.org is a site from Google, Bing and Yahoo in which a common vocabulary is used to make structured data markup easier on one’s webpage. Using Schema.org, site owners and web developers will learn about structured data, in addition to how they can improve their search engine rankings.

In the past few years, search engines have worked independently  to support structured markup.  However, it was recognized that while tools such as the Google Snippets has certainly helped, there needed to be a better way to bring search engine cohesiveness so that the average user could take full advantage of the world wide web. At schema.org site owners can now improve their SERP on all the major sites, with more search engines to be included at later dates.

Especially exciting is that Schema.org  has even more categories. Some of the new categories are movies, music, organizations, television shows and many others. The site is also open to feedback from website designers so that they can upgrade and tweak the site as necessary to meet the needs of the users.

So, if you have not explored the world of e-marketing because you did not speak the necessary languages, Schema is sure to make the process smoother. Be sure to take some time to check out and see how it can help you build your business.

About the author

Founder and President of Chakery Design, Malcom Chakery has extensive knowledge and experience in the workings of a web based business operations. Possessing great amounts of expertise in regard to marketing, seo, website design and development, Malcom is extremely comfortable handling all details regarding the day-to-day operations as well as the sales and support of his many high profile clients. With a clear plan in place regarding operational procedures, all aspects of website design, seo, and promotional activities are managed and overseen by Malcom before they are completed. As a stickler for detail, Malcom believes in providing greater than expected support, superior customer service, and innovative programs, making sure to go above and beyond customer expectations. To learn more about Malcom and his companies please visit www.chakery.comor www.chakeryseo.com

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Are you looking for a way to improve your bottom line? Do you feel as though you are sending frequent e-mails or printing and sending numerous fliers through the USPS? Maybe, you have even tried the “old fashioned” phone calls to promote your company? If  you are doing any (or perhaps all) of these methods to boost your business but want to do more, then this is a good time to take advantage of social media sites like Twitter, YouTube, Facebook, or LinkedIn.

Despite recent reports that social media is only responsible for 12% of sales, this is not a reason to overlook its benefits. After all, Facebook alone has more than 500 million users! Essentially, the lower percentage is simply because social media is still an undeveloped realm in the world of building one’s market. However, if you are willing to start making your mark in social media, then there are 2 keys to success that will help you build your company’s social media marketing campaign:

What are your expectations? Market researchers did a recent survey and found that 65% of consumers who “Like” or “Follow” a company do so in order to get discounts. Conversely, another study found that most businesses use social media in order to get to know their customers better.

Have you been found? Rather than spending time and money courting consumers to come to your company’s social media site, let the consumer come to you. Studies have found that when a consumer comes to you, then they are more likely to be a dedicated customer.

Using social media to promote your business is not likely to disappear any time soon. Yes, there are other ways to advertise, but the number of options and locations are only getting better. The savvy business owner is one who gets involved now, by taking advantage of the many ways social media can be utilized to promote their business.

About the author

Founder and President of Chakery Design, Malcom Chakery has extensive knowledge and experience in the workings of a web based business operations. Possessing great amounts of expertise in regard to marketing, seo, web design and development, Malcom is extremely comfortable handling all details regarding the day-to-day operations as well as the sales and support of his many high profile clients. With a clear plan in place regarding operational procedures, all aspects of web design, seo, and promotional activities are managed and overseen by Malcom before they are completed. As a stickler for detail, Malcom believes in providing greater than expected support, superior customer service, and innovative programs, making sure to go above and beyond customer expectations. To learn more about Malcom and his companies please visit www.chakery.com or www.chakeryseo.com or you can reach him by calling 1-855-CHAKERY.

Have you been posting articles on your favorite sites, or writing blog post but have not seen any increases in revenue, site guests or SERPs in the past few weeks? If so, don’t despair. At the end of February, Google changed their algorithm, which affected websites of every type and size. This algorithm, dubbed by many as Farmer, is designed to weed out sites where there is an abundance of duplicate and less than stellar quality content. As a result, many site owners saw a significant downslide in revenue and a lowering in page rank.

When asked, Amit Singhal  of Google, explained that the weeding determinations were made by sending  questionnaires to testers and asking them to rate sites based on questions such as “ Would they be willing to share their credit card ?”, “Did they feel there were more ads than content?” and “Do you feel that this site is authoritative?” Once they had their answers, Google made changes.

These changes mean that website content providers, bloggers and those writing link articles will have to work harder to improve site rank. To fail to do so, will mean one’s site(s) will rank low. If you are one of the 1,000’s who were affected, you may be wondering how to climb back up the page rank ladder. Here are several steps to help you recover:

· Trash any web content that does not add site value.

· Protect what is yours. If you run across content that was unique to your site on  another page, run a WHOIS search to locate the site host is, then firmly request that your material be removed from the site.

· Be creative! While imitation may be the highest form of flattery this not so on the web. Write original articles and blog posts so that your site will stand out from the crowd-not blend in at the bottom of the list.

By making just a few changes in your style, before you know it, you can soon be back where you were before the “Farmer” weeded the Web.

About the author

Let’s talk about Search Engine Optimization for a bit, or SEO. SEO used to be an acronym that no one knew or understood. Now, if you’re in the marketing industry, you know exactly what SEO means. But many businesses still don’t understand how important it is to make sure that your website is SEO friendly. Having your website transformed to be SEO friendly is very important for one big reason: search engines.

How often is a first time visitor to your site going to know your exact address? They may know it if they’re responding to an advertisement or an email, but if they do not have your address in front of them, then they likely won’t know how to find you. For instance, if a person is looking to find an attorney near their hometown of Dallas, Texas, they may go to a search engine and type in something like, “Attorney Dallas”. This simple phrase can pull up so many websites. When your website is SEO friendly, there is a much larger chance that your site is going to wind up at the top of the search engine, allowing you to get a visit from the person and raising your chance of getting more business as well. Now doing a search for a more specific search for something such as “Federal Attorney”, “Internet Attorney”, “Civil Attorney” or “Criminal Attorney” are more specific types of attorneys that will drill down the types of attorneys and will focus more on a more specific type that you may be looking for and will yield better results for an area and be more helpful based on a more targeted area.

About the author

We all know that social networking is one of the hottest Internet trends out there – Facebook alone boasts more than 500 million users, with sites like Twitter and LinkedIn gaining ground fast. In fact, it reminds a lot of us in the web design and online marketing industry of the early days of search engine optimization, when business owners and marketers figured out that, by tweaking some of the elements of their sites, they could attract thousands of targeted web visitors every week.

And so, the question comes up in client meetings:  is social media marketing the new SEO?

The true answer is that it both is and isn’t. It is, in the sense that it’s an exciting new idea that both consumers and businesses are flocking to. Whether your business sells to individuals or Fortune 500 mega-companies, using social media should be a part of your plan for finding them.

It isn’t because search engine optimization and marketing aren’t going anywhere soon. Bear in mind that, popular as social networking sites are, Google alone brings in billions of visitors each day. That’s not changing anytime soon, which is why you need to constantly refine your SEO strategy.

Social media is gaining popularity every day, but don’t expect it to replace what you’re already doing just yet.

About the author

Malcom | Chakery Design | Website Design | SEO | Website Development